How To Write An After-Sales Letter

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If you run or you are part of a company that wants to establish itself as a supplier of products, you should know that one of the pillars of the business is to attract and retain the maximum amount of customers.

To achieve this, it is necessary to keep certain product quality parameters and consistently comply with the requirements in agreements with customers. Communication is also a necessary piece to strengthen the bond between your company and the buyer.



If you just sign a sales contract with a customer, we recommend that you send an after-sales letter. This article will show you two models of after-sales letters that will be helpful when you would want to write your own letter, read them carefully.

Model No. 1 of an after-sales letter:

Wednesday, August 28, 2012

Mr. Alberto Ibarra J.
Master Piece Stores
Avenida Las Americas 439
Mérida-Venezuela

Dear Mr. Ibarra:

 

 

 

I cordially greet and informed you that the batch of laminate flooring of the brand Forwood has been shipped and delivered to your branch of Merida. I would like to use this opportunity to thank you for purchasing our products.

The acquisition of our quality products will ensure you a successful sale in this branch and in all you the ones in which you would like to place our products.

The agreement signed between both parties, makes you part of our extended family of regular customers, to whom we offer special promotions and discounts. If you find any problems or you would like to ask any questions, please feel free to contact us, we will be ready to serve you and solve your problem.

Best regards,

Antonio M. Aguila
General Manager
Floors and lightweight structures “Forwood”

As shown in example No. 1 of an after-sales letter, the general manager of the company thanks the CEO of the company that buys the product. He specifically thanks for the purchase and informs the advantages of continuing buying his products or becoming what is called a regular customer.

 

 





Model N º 2 of an after-sales letter:

Tuesday July 17, 2012

Ms. Patricia R. Carbonell
Carbonell Furniture
Avenida Magallanes 145-147
Montevideo – Uruguay

Ms. Carbonell:

I am pleased to announce you that according to the latest sales agreement agreed signed between your company and ours, on Monday July 16 of the current year, there were delivered 15 units of cedar tables.

Now, I send you my invoice and the copy of the reception note signed by your warehousing supervisor.
At the time of delivery, we performed the respective inspection of products, agreeing that the items of the contract were respected.

We are very grateful for your confidence in our products and we hope to strengthen our business relationship in the short term, which we are sure will bring benefits for both parts.

Renzo U. Suarez
General Manager
Designs Furnitropics S.A

In this second example you can see that the general manager is responsible for confirming the sale, distribution and delivery of the purchased products in good condition. He thanks the customer for the confidence placed in his company.

Image: FreeDigitalPhotos.net

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