The current trend of globalization opens up many markets that were previously closed. Many commercial markets are becoming larger, thanks to the opening of trade borders, the establishment of trade agreements and tariff reductions. Thus now you can find niches in the local market, which hadn’t exist previously.
Furthermore, there are new business actors, to who is critical to establishing or strengthen trade relationships. This article will detail some of the characteristics and conditions of business letters, used to offer products.
Given the case that many of the new players in the local market are important international companies, it is important that in the redaction of business letters, the description of the offer that we try to sell is as clear as possible, understandable to the first read. It is important then, that in the first paragraph is detailed the techniques aspects and benefits of the product offered.
Another important factor to take into account in the drafting of the business letter is the target audience, i.e. this means clearly define what is the audience targeted and, if possible, identify the main features of this purchasing sector population.
Of course, you must have found this item in advance, through previous market research, because without them, the product probably has no place in the market, even in the local one. Define well in the business letter what your target audience is.
Specialists in business letters suggest that you watch very carefully that expressive form of writing may fall into informality or overconfidence. In addition, the letter must be written with empathy, that is, thinking how if the person that would receive the letter were us, thinking about how you would like to receive, read and interpret a letter to the editor.
In addition, a letter with polite words in excess would be confusing. The main message should be a description of the features and benefits of the product.
It is not necessary to mention that the wording should be spotless, orderly and concise as the subject without entering a roundabout is vital in the current marketing strategy. In addition, the recipient knows that his decision is important, decorate the letter with unnecessary words, it is also not necessary.
Sample of a commercial letter of product offering :
A1 Furniture S.A
Pucallpa, April 17, 2012
Mr. Francisco Ruiz Santos
Furnishing Export S.A.C
Dear Mr. Ruiz
This serves to greet and show you, the current products offered from our company “A1 Furniture SA” which are available on the market. This eco-friendly furniture is characterized by modular sections for hollow cubes made from recycled material (polypropylene) to suit different systems depending on the amount and arrangement that the customer purchases and decide.
These furniture models will be presented at the Great Furniture Fair to be held in Milan, Italy, in July of the current year. However, as major customers, we offer this furniture set to 60% of the final price of the market. Attached is a catalog of the different models, colors and prices. If interested contact us within 30 calendar days after the issuance of this letter, effective date of completion of the offer.
Knowing of your interest in organic products and for presenting an image of responsible company with the environment, we leave you open the opportunity to acquire organic and versatile furniture that we are sure your customers would like.
Alfonso San Román Pino
A1 Furniture S.A
As you saw in the example, a business letter should look simple and be as specific as possible, and left a good impression and have a positive influence on the acquisition of the products offered.
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